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  <url>
    <loc>https://www.optimizedtouring.com/testimonials</loc>
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    <lastmod>2022-03-04</lastmod>
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      <image:title>Testimonials - "Working with Ethan and Optimized Health has been life changing for my overall physical health and self-confidence. I’ve always told myself I wanted to lose weight and tone up, but I was never able to keep the momentum or motivation. Since I began as a health coaching client, I have learned how to eat healthy and still enjoy food. I’ve learned portion control and everything in moderation (and have enjoyed the occasional cheat meal!). I learned how sleep and anxiety can effect someone’s overall mental and physical health. I have gained confidence in myself while doing workouts that I never would’ve dreamed of being able to complete. I’ve watched my body transform into someone who not only feels healthy and fit, but looks it too.”</image:title>
      <image:caption>- Carly S (November 2020)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1616076702418-IYR2DKN8IZSKDMQJC84T/MJ+%28B_A%29.png</image:loc>
      <image:title>Testimonials - "I went to Optimized Health with the goal of just improving stress/anxiety management - acknowledging that how often I move and what I eat would impact that. But I'm walking away with so much more (and 16 pounds less!). Over our 6+ months working together, we worked through a complete lifestyle reboot: from developing balanced eating habits, to more intense workouts, and thoughtful rest days - yet throughout this entire very emotional and physical journey of unlearning habits and letting go of negative coping mechanisms, Ethan has been nothing less than supportive and encouraging. I've found that I now prioritize my health (and myself) so much more than before and feel not only more educated but better in tune with what MY body needs. I've never felt better physically, emotionally, and mentally than I have now -- and I love that Ethan's focus was always on helping me find within myself what I needed to get me here."</image:title>
      <image:caption>- Melissa L (November 2020)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1616076900774-SPUE06Q0SLTWYZUHO2O8/Annika+Wells.png</image:loc>
      <image:title>Testimonials - “Ethan’s positive attitude and genuine enthusiasm for helping others has sparked a love for exercising I never thought I’d have. He has instilled in me a passion for running and a confidence in the ability to push my personal limits that has allowed me to achieve goals I didn’t think possible. And through it all, he always leaves me with a smile on my face. Ethan is truly the best!”</image:title>
      <image:caption>- Annika W</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1616077016426-JIS5TPQTN3NM8QJQ3AM8/Sandy+-+B_A.jpeg</image:loc>
      <image:title>Testimonials - “I was uncomfortable in my body. I didn’t want to pose for pictures and I definitely didn’t want to step on a scale. Optimized Health helped me reshape my relationship with food and exercise. After just a few months, I was posing for pictures in clothes that flattered my new, healthy shape.”</image:title>
      <image:caption>- Sandy F</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/04e3796f-a624-426a-be80-4dc2034b997e/Screen+Shot+2022-03-16+at+7.52.27+PM+2+2.png</image:loc>
      <image:title>Our Work</image:title>
      <image:caption>Download Your Free Copy of the Touring Community Wellness Guide Now. With helpful, practical health and wellness tips for the touring community and music professionals on the go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1625610230232-YWLU4AKB75OOL8EMGUAG/HarpDigitalMedia_9740.jpg</image:loc>
      <image:title>Our Work - We are a team of Integrative Health Coaches, providing a range of personalized health and wellness services for the music community.   Our founder, Ethan Schiff, owned a successful management company in Los Angeles for a decade. After going through a 130-pound weight loss transformation, he became a certified Integrative Health Coach, started Optimized Health Coaching and Optimized Touring, and dissolved his management company to fully devote himself to helping others simply feel better. Our WORK is customized and scalable to your needs, priorities, and budget.    Our GOAL is for artists, musicians and touring crew to receive support in areas like Nutrition, Movement, Stress, Sleep and Mindset, customized to their daily schedule. Our BELIEF is that a healthier music community benefits everyone, both personally and professionally.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/8fd0b9c6-c290-4df3-b186-883543c257df/77108-gettyimages-1064218196.jpeg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/d85e9964-dfd3-4874-9d53-c994d6dea290/pexels-anna-shvets-4226215.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/b9e36ed6-d181-4013-b03c-8e976912b766/Ethan+Schiff.jpg</image:loc>
      <image:title>Our Work - My Story</image:title>
      <image:caption>Hi! Ethan here. I founded Backbeat Management, a talent management company based in Los Angeles, and worked as a manager for a decade with artists, producers and songwriters. While my work was very successful, I noticed over time I was essentially sacrificing myself daily to serve my business and my clients. At my heaviest weight I was 312 pounds, working 12+ hours a day, and feeling the intensity of an industry that celebrates grind culture and assumes heavy drinking, lavish meals on company cards, late nights and social media addiction. In a personal health journey focused on habit development instead of deprivation, I lost (and kept off) 130 pounds, became an Integrative Health Coach and founded Optimized Health, a health coaching company providing personalized health services across Nutrition, Movement, Sleep, Stress and Mindset for people of all backgrounds. With Optimized Touring, My goal is to take the powerful health coaching work that I have watched transform many peoples’ lives (including my own) and combine it with my music industry expertise to provide a health foundation for the music industry that currently does not exist.</image:caption>
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  </url>
  <url>
    <loc>https://www.optimizedtouring.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1626371421732-LOKX9ET7CLJYQ7BDEYAE/HarpDigitalMedia_9735.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1616075281338-X4X6GYYD4N22URD3ODGA/Maddy+Pollack+-+1.jpeg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
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      <image:title>Team</image:title>
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  <url>
    <loc>https://www.optimizedtouring.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2021-04-06</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce6e260eeb8a50001c6cb2b/1597079505502-3RH4UQPRMMMZ8IX188NN/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce6e260eeb8a50001c6cb2b/1597079751332-931E68OHZGHAN4JVPLYZ/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce6e260eeb8a50001c6cb2b/1597079525624-6QIY3L1NOZKU12GL9TVT/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce6e260eeb8a50001c6cb2b/1597079772212-OUI7K67Q3KRMUMSNQBT0/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
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  </url>
  <url>
    <loc>https://www.optimizedtouring.com/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-04</lastmod>
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      <image:title>FAQ's</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/summer-recipe-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1623761611444-91E3UDJ8TQD63VDRC9N3/Cover+Page+-+Optimized+Touring+Summer+Recipe+Guide.png</image:loc>
      <image:title>Recipe Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/lunch-break</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1629241146442-W7MP536V28BGDQ2BC516/9%3A1+-+Lunch+Break+-+Poster.png</image:loc>
      <image:title>"Lunch Break" Event - THANK YOU FOR ATTENDING!</image:title>
      <image:caption>Thank you to those who attended this fantastic panel conversation around health in the music touring industry. Keep an eye out, as we will be hosting more events in the future to elevate the conversation around health in the music industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/book</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/free-wellness-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.optimizedtouring.com/guide/p/touring-community-wellness-guide-free</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050a1d943a94a74eb25aa58/1647529792438-ACLOB3IA2J65LTRWWE3C/Screen+Shot+2022-03-16+at+7.52.27+PM+2+2.png</image:loc>
      <image:title>Download the Touring Community Wellness Guide Now (Free) - Touring Community Wellness Guide (Free)</image:title>
    </image:image>
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